ercol at the World Expo in Milan 2015
By ercol on 14 May 2015
Ercol are delighted to be participating at the World Expo 2015 in Milan throughout May to October 31st 2015.
Feeding the Planet, Energy for Life is the core theme and aims to highlight one of the most pressing challenges of our time – how to feed and sustain an expected rise in the world’s population to 9 billion by 2050!
145 nations are participating, including the UK’s major political and trading partners. Milan Expo 2015 is offering a global platform to promote UK international agendas and showcase British innovation, creativity and leadership.
The UK’s participation theme for Milan Expo is Grown in Britain and Northern Ireland, led by the UK Trade and Investment (UKTI).
The UK Pavilion in Milan, already regarded as a stand out structure, which has been inspired by the role of the bee in the global ecosystem and is designed to offer visitors a unique experiential journey.
It also forms the platform for a 6 month global programme of UK business events and cultural activities linked to the challenge of feeding the planet. The pavilion itself, created by artist Wolfgang Buttress, resembles a pulsating beehive and is designed to highlight the plight of the honeybee and offer an “immersive sensory experience” that will leave visitors with a “lasting flavour of the British landscape.”
We’ve teamed up with Timorous Beasties to furnish the VIP room with some of our most iconic furniture designs with the in the UK Pavilion.
The expo is open May 1 – October 31 2015.